Inspired: How To Create Products Customers Love by Marty Cagan
Author:Marty Cagan
Language: eng
Format: mobi, epub
Tags: product management, product development process, product discovery
Publisher: Marty Cagan
Published: 0101-01-01T00:00:00+00:00
Do you understand who your users really are?
How are users using your product?
Can users figure out how to use your product? Where do they stumble?
Why do users use your product?
What do users like about your product?
What do users want added to or changed in your product?
Limitations
Notice that while these questions are critically important, they do not directly address the fundamental question for most product people: What product to build? This information certainly is an input to the product creation process, but you’re in trouble if you try to steer your product with market research.
The product discovery process is about answering these questions:
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